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Use the provided rewrite rule to redirect HTTPS requests to HTTP.
Use IIS Rewrite rule to redirect all HTTP request to HTTPS.
Use IIS rewrite rule to redirect (301) all www requests to non-www.
Adding rewrite rule in release config is handy so that it will not affect during Debug mode.
When considering SEO, either you have to stick with www versioned url or non-www URLs. Having both accessible for a domain is a bad practice.
